PR is flourishing in the online environment.
Communicating with journalists and broadcasters is faster and more direct and new areas of communication are opening up. A wide range of target audiences can be reached via new channels such as mobile phone messaging and social networks.
Response to PR initiatives can be accurately measured through analysing visits to campaign focused web landing pages and other methods. The effectiveness of key PR messages can be boosted through the skilful use of search engine optimisation.
Contact us now to discuss e-PR in more detail.