Articles from
August 2010
Welcome to the email newsletter of Brandboost, written to inform, interest and nurture understanding of the world of Digital Communications Media. We will bring you regular newsletters underlining what is possible, what might one day be possible, and how to best use what is out there for businesses wishing to tap into the phenomenal resource that is digital marketing.
Not everything will appeal to everybody, but that’s ok – just skip through those bits, and look for our favourite sites, best usage and articles that you are interested in. And remember, we’re always on the end of the telephone if you want to talk. Or mail us. Or tweet us. Or find us on FaceBook. Or text us, or just pop over for a coffee. We’re not digital.
|
The appalling goal drought this summer?
This article has nothing to do with football. Just thought I’d tell you that before we get started. But seeing as you’re here and have an interest in goals – how many are there set on your website? And how can you tell when they have been reached? This is about how to set goals in digital terms from a corporate perspective, and it is really quite simple, so if you are interested in actually seeing how your site is working – read on. If you are merely scouting around looking for things to do with football, there’s plenty out there...
Read More
|
|
|
Website design and how it affects you
B2B website owners have always looked for ways to make an impact on the internet. As soon as the first flat images were published on line, people began looking at using shadows, borders and bevels to make them stand out...
Read More
|
|
|
English for the web
When writing marketing content for the Web, you enter a different environment from the world of corporate brochures, sales leaflets and magazine editorial produced for the UK market. Whether or not your website is targeting an international audience, the visitors you get could come from anywhere and everywhere...
Read More
|
|
|
Is this the smart of something big?
Our analytic reports, from our predominately B2B client websites, show an escalating increase in smart phone visits, with this change being fairly consistent across our clients’ diverse industry sectors. Although still a small percentage of the overall visits, smartphones are beginning to become an important factor in website design and functionality...
Read More
|
|
|
Trust the source, trust the information
The Internet is the greatest library of information that the world has ever seen and Google is arguably its most conscientious librarian. Give it the flimsiest instructions and it will come back in microseconds with a pile of information; some of it irrelevant, some of it which hits gold and some of it which may be a bit wide of the mark but can lead you up new and interesting avenues...
Read More
|
|
|
Is social media helping you with sales processes?
Selling to the B2B market is the same as it ever was. You start by developing your qualified prospect list and then you have to keep stoking the fires of their interest until they’re nice and hot and ready for the sales approach. While at the same time you have to continually add new leads to the sales funnel as other prospects cool and go cold...
Read More
|
|
|
SMART phones – they have an ‘off’ button, you know...
Whilst figures for the uptake of Android phones rise inexorably and iPhone owners throughout the world fail to fall out of love with their shiny Apple friends, a tale of caution comes to my attention. Say it quietly, but take note: these Smart phones may not be good for your work or your relationships...
Read More
|
|