But what about REAL examples of Digital Media actually working? Who’s on board with the whole thing – any big names?
Well if you haven’t heard of the Fiesta Movement, here it is in a nutshell: Ford have given 100 New Fiestas to bloggers and Social Media Types in the US and have asked them to write about the car in cyberspace. No rules, no limitations, they can write what they like. They get a free car for six months, and the only thing they have to do is to carry out a monthly Mission in the vehicle and write about it, blog it, Twitter it or YouTube it.
But, does it work? Ford's goal with Fiesta Movement was to create awareness among young drivers born between 1979 and 1995. According to Ford, these consumers, whose numbers will total 70 million drivers by 2010, use social media daily and have yet to become attached to an automotive brand.
"We've got awareness at a higher level than we would have expected this far before launch," Fontaine said.
While she declined to elaborate, CNW's Spinella, who just completed a youth survey of more than 8,000 Americans, said 38% of people between the ages of 16 to 24 already know that Ford plans to launch a car called the Fiesta. "The awareness of the Fiesta," Spinella said, "is astonishing." (Full article here:
Fiestabuzz).
And can it work for you? Not on such a big scale as that undertaken by Ford, perhaps, but the beauty of the web is that it is totally scaleable. Your Planet, Your Continent, Your Community, Your Street.
“You don’t have to be great to start, but you do have to start to be great” (Zig Zigler).