It has to be said that our competition in the last issue of LRB to devise a campaign for marketing Haggises to the Californians achieved little response ... in fact very, very little response.
Well, that’s more or less what we expected. It was a useful exercise because it showed that, although the idea was an entertaining and intriguing challenge, it was potentially too time consuming to undertake. We could have offered a prize but we don’t believe it would have made any difference.
We always tell our clients that it is best to keep competition ideas as simple as possible, particularly when they’re online. In fact, this applies to most email marketing projects. Being straightforward, direct and informative will come across best.
This doesn’t stop you being inventive, but it doesn’t pay to get carried away.