The newsletter

You are here: The newsletter

Welcome to the email newsletter of Brandboost, written to inform, interest and nurture understanding of the world of Digital Communications Media. We will bring you regular newsletters underlining what is possible, what might one day be possible, and how to best use what is out there for businesses wishing to tap into the phenomenal resource that is digital marketing.

Not everything will appeal to everybody, but that’s ok – just skip through those bits, and look for our favourite sites, best usage and articles that you are interested in. And remember, we’re always on the end of the telephone if you want to talk. Or mail us. Or tweet us. Or find us on FaceBook. Or text us, or just pop over for a coffee. We’re not digital.

Online marketing news from Brandboost. Issue 8

		"We need a social media plan"
		Words to strike fear into the heart of many a marketing manager. The rapid infiltration of social media marketing into the frozen far-flung corners of the B2B and B2C worlds has left more than a few companies ‘caught-short’. Read more.

		Marketing advisers find a new strategic role
		Knowledge gained by marketing professionals from a range of client industries can make a useful contribution to key industry issues. Read more.

		The psychology of the social media community and how to develop responses
		The focus of Social Media changes rapidly as new and innovative ideas come to the surface. Newest kid on the block is location marketing, with applications such as Facebook Places, Foursquare and Groupon developing a local, geographic approach to web-side marketing. Read more.

		Don’t lose customers – get your website ‘mobile optimised’
		A recent survey highlights the frustrations that the growing army of smartphone internet users are having with the websites they visit. The problems are mainly caused by the fact that most of the visited websites are not optimised for phone users.Read more.

		Narrowing the perception gap
		PR deals with managing perceptions that target groups have about brands. Targets can range from the public at large to niche audiences from local government officials to electrical distributors. Read more.

		Are your words your words?
		With more content than ever before being produced for online consumption the dangers of plagiarism and copyright infringement are a major worry. Read more.