Look through a few blogs and you will find that Search Engine Optimists believe that they can gain search prominence by divine intervention. The truth is more earthbound, with primacy being gained by persistence, technical experience, persistence, specialist use of text and images and persistence.
Search engine optimisation (SEO) is a fundamental element in online marketing, but unlike Twittering or a cracking good blog, it’s a bit unglamorous. Our programmers and back-room boys & girls at MPS & BBI International (the Brandboost parent company) have been involved in SEO for years, undertaking the continuing registration process to maintain high page ratings with major search engines – that’s where the persistence of persistence comes in.
Then it has a habit of getting more interesting. On and off page optimisation is accelerated through search-engine-friendly design, smart-text and building site links. Traffic begins to be generated to websites and targeted landing pages. At Brandboost, we’re experienced marketers, but we’ve needed to learn skills we didn’t even know existed to adjust to the SEO environment. Completely different approaches are demanded for successful writing for SEO compared to the sales-lyrical language for corporate brochures. It’s still English – but not as we knew it...
The overall objective is to get your site close to the top of the listings so web visitors will click through on you first. Whether searching for a product, service or information, our skill is to second guess the key words and phrases that searchers will use, and ensure that these are reproduced in the webpage content. With 80% of Internet users going to search engines first, SEO plays a crucial role in generating traffic to your website.