The huge growth in mobile devices (they’re set to replace PCs as the most popular means for accessing the internet in the next year or two) brings a new immediacy and validity to traditional marketing channels such as posters, ads and mail pieces when used with scannable QR (Quick Response) codes, or other 2D barcode apps. It means anyone out and about with a smartphone or tablet can interact with printed or display media by just pointing the device at it. Anyone walking in the street, queuing at the airline check-in, sitting on the tube, riding on a train or waiting at a bus stop can take advantage of online offers, promotions and other deals while on the move.
Most mobile devices either come pre-loaded with barcode reader software or it’s readily and freely available from the biggest online app stores.
At the moment it’s an underutilised marketing tool, but over the next year or two as mobile devices flourish, offline to online marketing (O2O marketing) is set to provide businesses with a great boost by allowing them to rapidly engage with people wherever they are
With over twenty five years of all round marketing experience we are ideally positioned to lead you through both the complete offline and online procedures to ensure your business gains the maximum benefit from O2O marketing.
Contact us now for more information and a confidential chat.