Mobile messaging has seen massive growth in recent years, focused on SMS text advertising. MMS messaging, offering rich media, is benefiting from the burgeoning smart phone market. With high data speeds, these handsets now provide a feature-rich experience.
The Mobile Marketing Association states "Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place".
Used mainly as a marketing tool for the B2C sector, mobile marketing also offers real opportunities for the B2B sector. Expectations are that it will see a much increased share of marketing budgets as more businesses embrace this media.
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