Mobile marketing is growing rapidly, although originally focused on SMS text messaging, the advent of the smart phone has seen this marketing channel change dramatically. With high data speeds, these handsets now provide a feature-rich experience for users and a great marketing opportunity.
If your online marketing campaigns do not already incorporate mobile strategies you could be missing out. Major retailers and many other consumer organisations have already got their ‘mobile’ websites (.mobi) structured for a better smart phone experience. And it seems logical that B2B business should follow suit as this phenomenal growth is set to continue across all sectors.
The Mobile Marketing Association states "Mobile marketing is the only personal channel enabling spontaneous, direct, interactive and/or targeted communications, any time, any place".
Used mainly as a marketing tool for the B2C sector, mobile marketing also offers real opportunities for the B2B sector. Expectations are that it will see a much increased share of marketing budgets as more businesses embrace this media.
Contact us now to discuss mobile marketing.